What is the difference between internal and external communications for the chapter?

• A. Internal communicates with members.
• B. External communicates with sponsors, schools, media, and the public.
• C. Internal and external are separate channels.
• D. Communications require a strategic plan.

Answer: (B)

Communications distinction hinges on who you’re talking to. Internal communications are aimed at members and other people inside the chapter, while external communications target groups outside the chapter, such as sponsors, schools, media, and the public. The statement that external communications reach sponsors, schools, media, and the public is the best answer because it clearly identifies the external audience, which is the flip side of internal outreach. It shows the difference by naming the outside groups you’re engaging. The other options don’t capture this audience focus: one describes internal audiences but not the contrast, another incorrectly suggests that internal and external use completely separate channels, and another point highlights planning rather than the audience distinction.