What should a public relations plan include for a WAHOSA SLC chapter?

• A. Objectives, target audiences, messaging, channels (email, social media), and measurement of results.
• B. Budget, press releases, event calendar, and sponsorships.
• C. Volunteers, venues, permissions, and safety plan.
• D. Membership growth projections only.

Answer: (A)

A public relations plan for a WAHOSA SLC chapter should lay out how the chapter will communicate and build support. It should include clear objectives (what you want to achieve with your communications), target audiences (who you’re talking to), messaging (the core information and tone you’ll convey), channels (where you’ll deliver the messages), and measurement of results (how you’ll know if you succeeded).

Objectives give direction and a way to judge success. Without them, activities can feel aimless. Target audiences ensure messages reach the people who matter most—students, families, school staff, and community partners. Messaging keeps the content consistent, relevant, and compelling. Channels determine the best places to reach the audiences—email, social media, school announcements, posters, etc. Measurement shows whether you hit your goals and helps you adjust future efforts, using indicators like engagement, event attendance, and inquiries.

The other options miss essential pieces of the plan. Budgeting and event calendars, while important for operations, don’t by themselves define how you’ll communicate or measure impact. Emphasizing volunteers, venues, permissions, and safety is about logistics, not the communication strategy. Focusing only on membership growth ignores audience, messaging, channels, and evaluation, which are crucial to a successful PR effort.